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Boost Sales with Proven Customer Engagement Techniques: A Guide for Small Business Owners
In today's digital landscape, small business owners in the UK must stand out amidst fierce competition. With the right blend of...
Sam White
Apr 155 min read
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Google Ads vs Meta Ads: Where Should You Spend Your Budget?
When planning a digital marketing strategy, deciding where to spend your advertising budget is a big decision. Two of the most popular...
Sam White
Apr 113 min read
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Developing a Winning Content Marketing Strategy
Creating an effective content marketing strategy is like building a bridge between your brand and your audience. It helps you connect...

Ian Baldwin
Mar 175 min read
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Understanding Negative Keywords in Google Ads
Running Google Ads can be like tossing a net into the ocean. Without strategy, the net might catch lots of fish, but many won't be the...

Ian Baldwin
Mar 94 min read
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The Benefits of Custom Digital Marketing Strategies
Every business is unique, with its own goals, challenges, and audiences. This means a one-size-fits-all approach may not deliver the best...

Ian Baldwin
Mar 35 min read
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How to Use Google Ads Data to Improve Your Campaigns
Google Ads is a powerful tool that brings your products and services in front of potential customers. However, to make the most of this...

Ian Baldwin
Feb 254 min read
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Advanced SEO Tactics for Experienced Marketers
SEO is a world where small tricks can lead to big wins, especially for those who already know the basics. Once you’ve mastered beginner...

Ian Baldwin
Feb 194 min read
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How Google Ads Can Drive Traffic to Your Online Shop
Every online shop aims to attract more visitors and turn them into buyers. Google Ads is a powerful tool that helps shops stand out and...

Ian Baldwin
Feb 124 min read
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The Role of SEO in Maximising E-Commerce Profits
Search Engine Optimisation (SEO) is like a secret ingredient that spices up online shops, making them noticeable to buyers searching the...

Ian Baldwin
Feb 64 min read
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The Common Google Ads Mistakes and How to Avoid Them
Using Google Ads can help businesses reach more customers. But to get the best results, it's important to avoid common mistakes. Many...

Ian Baldwin
Jan 303 min read
2
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Why Digital Marketing Agencies Improve E-Commerce Success
Running an online shop can be tough. With so many other stores out there, getting ahead might feel like climbing a big hill. That's where...

Ian Baldwin
Jan 234 min read
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Ways to Enhance User Experience on Your Website
Creating a great user experience on your website is more than just a trend. It's a necessity. By focusing on how visitors interact with...

Ian Baldwin
Jan 154 min read
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Digital Marketing Challenges: Solutions & Strategies
Digital marketing offers endless opportunities but comes with its fair share of challenges. Rapid changes in technology and consumer...

Ian Baldwin
Jan 94 min read
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Simple Google Ads Tricks for Beginners You Have to Learn
Google Ads can seem a bit confusing if you're just starting out. But don't worry, with some simple tricks, you can set up effective...

Ian Baldwin
Dec 29, 20244 min read
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How to Make Google Ads Work for Your Shop
Getting your shop noticed by potential customers can be a challenging task. One effective way to increase your visibility is through...

Ian Baldwin
Dec 23, 20246 min read
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Essential SEO Tips Every Beginner Should Know Today
SEO, or Search Engine Optimisation, is like a map that helps people find your website on the internet. If you're a beginner, it might...

Ian Baldwin
Dec 15, 20245 min read
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Easy Guide to Digital Marketing for 2025
Digital marketing is a must for any business wanting to grow. As 2025 rolls in, the landscape continues to evolve. Understanding digital...

Ian Baldwin
Dec 8, 20246 min read
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Digital Marketing Hacks for Beginners
Starting out in digital marketing can be exciting but also a bit overwhelming. With so many tools and strategies available, it’s hard to...

Ian Baldwin
Dec 1, 20245 min read
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Ways to Boost Your Brand with Digital Marketing
Boosting your brand with digital marketing can seem overwhelming, but it doesn't have to be. Digital marketing offers many tools and...

Ian Baldwin
Nov 24, 20244 min read
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Why Google Ads Are Great for Small Shops
Running a small shop comes with its own set of challenges, especially when it comes to marketing. With limited budgets and stiff...

Ian Baldwin
Nov 19, 20246 min read
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